Beautiful fast cars, the smell of fuel, the unique atmosphere of car racing – that’s what Motorsport is associated with. A paradise for motorsport enthusiasts and hobbyists on the part of fans and people behind the Team. Is it so simple though?

Let’s start with what causes such great and unique racing emotions. Rivalry for thousandths of a second to the end of the race, mistakes made by Teams at key moments and, above all, huge speeds achieved by drivers. Behind all this in races are not only drivers but also people who make sure that every detail during the racing weekend is refined 101% – so that drivers can also exceed their limits. Plenty of variables and technologies in today’s race cars require a lot of experience and professionalism in preparing the car for the race weekend. Every year, mechanics and engineers outdo their solutions, improving vehicles. Drivers must keep up with the pace of development – they are required to be impeccable, concentrate and divide attention into many variables on the track. Mental training along with a thorough analysis of the ride with data from the car help competitors to cross their boundaries, but it requires a lot of work.

Logistics

Racing teams in one year cover thousands of kilometres from competition to competition, returning to base on the way. It is not only time and funds, but also a lot of sacrifices of all teammates. The racing season is very intense, so drivers and teams are forced to be on a constant journey. For long distances, great attention and precision require skilful planning of all events and events, so that during the week the whole team is able to travel even several thousand kilometres, being ready for the next intense racing weekend.

Marketing

For many years, the largest brands have entered into cooperation with riders or motorsport teams. This is not without reason. Motorsport has always been associated with a kind of premium sport. This attracts great audiences, has a wide marketing reach, often reaching the elite audience, which is a challenge. The industry is now very well developed in this respect. What makes today’s racing Teams not only people who achieve the best results on the track. Due to the high interest of premium sponsors, to meet the high requirements of contractors, a team of people is behind the marketing site, who ensure the correct representation of partner brands.

Racing and Business

What combines racing and business? – What do we associate with a businessman? Punctuality, professionalism, precision, multitasking and representativeness. This is all necessary if we want to exist in the world of motorsport. Mechanics who must ensure that the car is always ready on time. Physical and mental preparation of drivers and the rest of the team to achieve the highest results even in the worst situation. Perfect car settings and race strategies. A worthy representation of the Team in front of thousands of viewers in an atmosphere of adrenaline. All aspects of racing can present its weaknesses to many.

Hard work on all of the above aspects brings success. Success for teams, which from a fan’s perspective is a wonderful, adrenaline-filled climate event. Where does this different view come from? We think that every team’s business goal – which is primarily related to racing successes – brings so much entertainment to the fans. Our team is well aware of how much joy Motorsport can provide. Therefore, new options for clients will appear in our offer regularly. Stay Tuned!